Apple Is Crushing The Smartphone Market, But These Phones Are Second Best

Apple has always been one of the biggest and most influential companies in the tech industry. Its iPhone, the company's biggest moneymaker, dominated sales charts in 2023 when, according to Counterpoint Research, it clinched the top seven spots of the 10 best-selling smartphones globally. Even the iPhone 13, first released in 2021, made its way to the fourth position.

But the iPhone isn't a perfect device. Its closed iOS software ecosystem makes it harder to customize at times. And while Apple has been taking steps to improve repairability, iPhone owners still face an ugly and difficult reality when they need a fix.

So, what are your options if you want a great smartphone, but don't like Apple? Check out these phone models that are excellent substitutes for the iPhone. They may not be the top in global sales, but that doesn't mean they're laggards in terms of performance, quality, and experience. We're picking one phone each from the major smartphone brands, ensuring you have a choice, no matter which company or phone type you like.

Samsung Galaxy S24 Ultra

Samsung is Apple's leading competitor in the smartphone space, with its Galaxy S series of phones positioned head-on against the iPhone. The newest and most powerful option from the company is the Samsung Galaxy S24 Ultra, which started at $1,299.99 when it launched on January 31, 2024.

This top-of-the-line device incorporates a great screen and the company's well-regarded S Pen, which allows you to write, jot, and sketch ideas on the screen. It also has an excellent camera system that rivals the one you can see in Apple's top iPhones.

The S24 Ultra's keynote also touted its advanced AI features that use its Snapdragon 8 Gen 3 chip, designed to make you rethink the AI. Samsung has also promised seven years of software updates, meaning you may not have to change or upgrade your phone as often if you take care of it.

And if the Ultra is a bit out of your budget range, Samsung also offers the $799.99 S24 and $999.99 S24+ models too. Although they're not as feature-packed as the S24 Ultra, they're still great devices that give you great value for money.