TikTok’s Rocky Start Doesn’t Translate to User Loss

It’s official: TikTok’s US joint venture has weathered its turbulent rollout without a mass user exodus. Concerns that users would ditch the platform en masse now seem wildly exaggerated.

A Reality Check

Let’s get real – the panic surrounding TikTok’s US launch was always a bit much. It’s a social media platform, not a matter of national security. And yet, the hand-wringing over its potential impact on users was relentless.
Now that the dust has settled, it’s clear that TikTok’s user base remains intact. It won’t win any awards for a smooth launch, but it’s not like the sky is falling either.