Pepsi Won’t Back Kanye

Pepsi’s dumped its sponsorship of the Wireless Festival after learning Kanye West is set to perform. The rapper’s history of antisemitic and racist comments hasn’t gone down well, especially with UK Prime Minister Keir Starmer, who says he’s ‘deeply concerned’ about West’s booking.

Starmer Speaks Out

It’s not hard to see why Starmer’s worried – West’s past comments have sparked outrage and it’s unlikely he’ll win any fans with his Wireless Festival set. Pepsi, clearly, doesn’t want to be associated with the backlash.

West’s performance is still on, but without Pepsi’s backing. It’s a bold move, but you can’t blame the company for not wanting to get caught up in the controversy surrounding the rapper.