Heineken’s Sinking Ship

Heineken’s planning to cut up to 6,000 jobs – that’s 7% of its workforce. It’s a drastic move, and the brewer’s CEO is blaming it on a slump in beer sales. But let’s be real, it’s not just about the sales – it’s about the company’s desperate attempt to stay afloat.

The AI Excuse

Heineken’s CEO told CNBC that AI will play a big role in the company’s ‘productivity savings’. It’s a fancy way of saying they’re using automation to replace human workers. But don’t expect the company to admit that it’s just a cost-cutting measure. It’s easier to blame it on the machines, right?

The fact is, Heineken’s struggling to keep up with changing consumer habits. People aren’t drinking as much beer as they used to, and the company’s failing to adapt. So, it’s slashing jobs to save face – and its bottom line.