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We’ve updated this guide with information on LinkedIn’s new analytics and company attribution. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated […]
Marketing on LinkedIn: What you need to know Read More »
A North American branch of a global oleochemical company needed to overhaul its website. It wasn’t generating the traffic or leads required to support business growth. While the parent company started in 1999, recent acquisitions expanded its contract manufacturing capabilities — but the website failed to reflect that evolution. Managed by an agency that had
How a website redesign drove 120+ leads and 1,400% more traffic for a B2B manufacturer Read More »
For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly your chatbot sounds like a senior marketer. A productivity revolution. A creative partner. Maybe even a competitive edge. But it wasn’t. It was a placeholder—an interface trick for extracting meaning
Prompt engineering is dead. Long live context engineering! Read More »
A growing number of users claim LinkedIn’s algorithm is broken. It isn’t. The users don’t understand it. Like any algorithm-driven platform — from Google to TikTok — LinkedIn prioritizes content based on how users interact with it. And like all social networks, engagement is the core signal. While LinkedIn is a B2B-focused environment, its algorithm
LinkedIn’s algorithm isn’t broken — you don’t understand it Read More »
In the fast-moving B2B environment, marketing and sales teams are pressured to hit short-term numbers. Focusing on immediate bookings can build a shaky foundation where revenue initially looks strong but doesn’t hold up because businesses target the wrong customers. “We’re closing deals that make the quarter but break the business next year,” said Dan Sperring,
Stop celebrating short-term wins that lead to long-term churn Read More »
Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency BANG. All eyes and money turn to AI with profound optimism BANG. AI introduces us to its agentic minions (who never sleep or
AI’s big bang effect means marketing must evolve or die Read More »
CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. Throw in B2B’s long sales cycle, the measurement nuances that come with it and the wrinkle of humanizing services or tech products through great creative. You can understand why B2B brands have been slow to integrate CTV
4 CTV challenges for B2B and how to overcome them Read More »
Monday’s stand-up starts with a mystery: our dream prospect — an enterprise logo we’d flagged as a high-fit target months ago — just signed with a competitor. No one recalls seeing them in HubSpot, no inbound signals, no SDR pings. By the afternoon Slack huddle, we’ve got answers. Perplexity, G2 and our BI dashboards confirm
Adapting your GTM to win the AI-driven buyer Read More »
The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage. Creators still drive culture and commerce, with influencer marketing spend projected to hit $32.55 billion globally by the
How tiered strategies and smart tech are reshaping influencer marketing success Read More »
Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Deep research tools like OpenAI and Perplexity allow buyers to circumvent traditional processes, streamlining decision-making in ways that render old sales funnels obsolete. TrustInsight.AI co-founder and
AI tools are rewriting the B2B buying process in real time Read More »