B2B marketing

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A lone executive standing at a glass wall in a modern high-rise office, looking out over a city skyline at dusk.

Your go-to-market vendor decisions are now a personal legal risk

B2B marketing, Marketing management, Million byte

In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the duty itself was extended far beyond the board and CEO — to all corporate officers, with individual liability for breach. For CMOs, that means personal accountability for GTM vendor decisions. Traditional consulting […]

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Woman choosing cosmetics in a store

How omni-conscious brands win in a buyer-first, fragmented world

B2B marketing, B2C marketing, customer experience, Million byte

Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters. Omnichannel

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How to build a hyper-precise audience-first ad campaign

What marketers can learn from manufacturing’s shift to precision CX

B2B marketing, B2C marketing, customer experience, Customer service and success, Marketing artificial intelligence (AI), Million byte, Optimization and personalization, Project and workflow management

When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their negotiated pricing, in under 30 seconds.  The manufacturing sector is about precision—tolerances measured in thousandths of an inch, supply chains timed to the minute, quality

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The latest AI-powered martech news and releases

B2B marketing, B2C marketing, Marketing artificial intelligence (AI), Million byte

These both happened this week:  Apple’s investors are unhappy with CEO Tim Cook for not spending enough on AI In SEC filings, major U.S. corporations admit there’s no ROI for their AI spending  To me, that means Cook is upholding his fiduciary responsibilities by not throwing away money on AI. He’s better off waiting for

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