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It seemed reasonable when agencies began pushing the idea that websites needed full redesigns every three years: browsers had limits, mobile required new builds and performance demanded new architectures. CMOs started budgeting for the next refresh the day a site launched, treating disruption as the cost of staying current. Agencies profited and new CMOs always […]
The martech refresh cycle is a myth Read More »
Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. But there’s one caveat when using AI in marketing: Don’t let consumers know, because they hate it. Nearly nine in 10 marketers say they have to deliver more in less time, according to a
Marketers turn to AI for speed, while consumers turn away in distrust Read More »
Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s reshaping the originals so thoroughly that they’re barely recognizable. Let’s reimagine the four Ps for the AI era — showing how each is collapsing,
The 4 Ps of marketing, reimagined for the AI era Read More »
The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add that one in four plans to spend less overall, according to a Gartner report, and the challenge for marketers is clear: value and trust will be the deciding factors. Consumers expect bad
Marketers must deliver value and trust to shoppers facing higher holiday prices Read More »
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to execute tasks. Imagine having ChatGPT automatically draft up and schedule social posts across different platforms when your team publishes a new blog. Or
Top ways to use Zapier MCP server and LLMs to boost marketing performance Read More »
Go-to-market (GTM) accounting may soon be very different. Every quarter, GTM spending gets tucked into operating expenses on the P&L. It sits beside payroll and rent, treated as if it were just another cost of doing business—that’s the accounting treatment. But economically, it’s a fiction. GTM doesn’t behave like OpEx. It behaves like CapEx. It
GTM misreporting is a risk your company can’t afford to take Read More »
We’ve updated our email deliverability guide with details about Google’s enhanced DMARC reports. Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Reaching the inbox is getting tougher. Last
Email deliverability: What you need to know Read More »
As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions
How to keep emails from getting lost in the holiday inbox surge Read More »
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from Cordial. One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, “Brands Battle for Attention
One-third of consumers turn to AI when shopping Read More »
Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile app growth and real-time, personalized engagement. In this session, you’ll discover how to use in-product personalized experiences to: Streamline user onboarding Accelerate product adoption Build
Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira Read More »