B2C marketing – millionbyte.us

One-third of consumers turn to AI when shopping

B2C marketing, ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from Cordial. One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, “Brands Battle for Attention […]

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Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira

B2C marketing, customer experience, Customer journey orchestration, Million byte, Mobile marketing, Sponsored White Papers & Webinars

Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile app growth and real-time, personalized engagement. In this session, you’ll discover how to use in-product personalized experiences to: Streamline user onboarding Accelerate product adoption Build

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How brands can turn compliance into a competitive advantage

B2C marketing, content marketing, Digital advertising, Email marketing, Million byte, Regulations and Compliance

n 2011, on Black Friday, the biggest shopping day of the year, Patagonia ran an ad with the headline “Don’t Buy This Jacket.” This wasn’t simply a marketing stunt. It was a deeply ethical statement rooted in their long-standing commitment to environmental stewardship. The ad, showcasing a best-selling jacket, highlighted the environmental cost of its

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Why the AI era could be the revenge of the English major

B2B marketing, B2C marketing, Marketing artificial intelligence (AI), Marketing management, Million byte

“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a computer science degree anymore.” That’s because the AI conversation in marketing needs to move beyond tools and toward talent. As machines take on more heavy lifting, the real advantage lies in

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Zero-party data in action: How top brands turn product discovery into conversions by Edna Chavira

B2C marketing, Customer data platform (CDP), Million byte, Sponsored White Papers & Webinars

Shoppers won’t wait around. If they can’t find the right product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t just a UX hiccup—it’s a conversion killer. Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a

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The hidden power of persona-driven UAT in martech success

B2B marketing, B2C marketing, customer experience, Customer journey orchestration, Customer service and success, Marketing operations (MOps), Million byte, Optimization and personalization

User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. UAT and Quality Assurance (QA) complement,

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Prompt engineering is dead. Long live context engineering!

B2B marketing, B2C marketing, Marketing artificial intelligence (AI), Million byte

For a while, prompt engineering felt like strategy. Craft the perfect input, unlock perfect output. Add a few tokens here, adjust tone there and suddenly your chatbot sounds like a senior marketer. A productivity revolution. A creative partner. Maybe even a competitive edge. But it wasn’t. It was a placeholder—an interface trick for extracting meaning

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How tiered strategies and smart tech are reshaping influencer marketing success

B2B marketing, B2C marketing, Event marketing, Million byte

The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated metrics, rising costs and audiences that are harder to engage. Creators still drive culture and commerce, with influencer marketing spend projected to hit $32.55 billion globally by the

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How omni-conscious brands win in a buyer-first, fragmented world

B2B marketing, B2C marketing, customer experience, Million byte

Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters. Omnichannel

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