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Hyatt’s CX Strategy: Where Standards Meet Personalization

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Katrina Fine explains how Hyatt balances global consistency with local flair to create memorable guest experiences. Continue reading… Go to Source Author:

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CMO Circle: The Real Cost of Marketing on a Shoestring Budget

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Marketing exec Peggy Studer offers advice on making the most of budget cuts, leading teams through uncertainty and the skills CMOs need today to thrive. Continue reading… Go to Source Author:

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How the Vitamin Shoppe’s Tech Team Built a Composable CX

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Director Yuman Chan shares how a phased architecture rollout set the stage for agility, omnichannel harmony and real personalization. Continue reading…

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