Conversations with MarTech

This week on Playbook Broken, we’re speaking with Sangram Vajre, co-founder of Terminus and GTM Partners, who delivers sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming into services software. He emphasizes the importance of metrics over meetings and proposes a redefined […]

In this episode of Playbook Broken, we delve into the shifting landscape of business marketing and sales playbooks. We welcome Will Allen, VP of media and AI privacy products at CloudFlare, to discuss the evolution of content creation and AI in today’s dynamic environment. We explore the critical role of playbooks in navigating change, the