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Amazon, NASDAQ, and Verizon are attending MarTech this week for free. Are you?

No company can exist without marketing. And modern marketing cannot exist without data and AI. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to American Express, Barnes & Noble to Boeing, Vanguard to Verizon – are attending the MarTech Conference, online TOMORROW, September 17, for free. Join

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The Value Multiplier: Why Retention Beats Acquisition in a Capital-Starved Market

Expensive capital has changed the rules. Here’s how CX leaders can use retention to deliver measurable value and drive growth. Continue reading… Go to Source Author:

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Marketers turn to AI for speed, while consumers turn away in distrust

Resource-constrained marketers are using AI to help increase productivity by helping with everything from ideation and faster workflows to data analytics. But there’s one caveat when using AI in marketing: Don’t let consumers know, because they hate it. Nearly nine in 10 marketers say they have to deliver more in less time, according to a

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What Is a Contact Center? Types, Software & KPIs for 2025

From AI copilots to omnichannel routing, here’s how modern contact centers deliver faster, easier, more human support. Continue reading… Go to Source Author:

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Building trust in business concept

In an age of AI excess, trust becomes the real differentiator

The web has never been louder. Generative AI floods inboxes and feeds with words, images and videos that blur the line between real and artificial.  By 2026, Gartner projects that more than 80% of enterprise software will have AI built in — whether or not organizations are ready.  For buyers, this surge creates confusion, not

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Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25

AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience. Continue reading… Go to Source Author:

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