customer experience

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Orchestrating empathy where your funnel falls short

Your martech stack costs more than most people’s cars — but still delivers experiences that feel stuck in 1995. While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. The uncomfortable truth? Your sophisticated automation is creating

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Preventing AI Hallucinations in Customer Service: What CX Leaders Must Know

From flawed data to legal fallout, hallucinations are a growing risk in AI-powered support. This guide shows how to reduce the damage. Continue reading…

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