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New research uncovers how marketers in tech and startup companies are embracing AI and using it for many different marketing activities. Continue reading… Go to Source Author:
Tech Marketers Set the Pace as AI Leaders Read More »
Innovation isn’t just about faster or newer. It’s about creating customer experiences with weight, permanence and trust. Continue reading… Go to Source Author:
Redefining Progress: What CX Leaders Can Learn From Analog Reinvention Read More »
Sean O’Neal on why franchisee experience sets the ceiling for customer experience. Continue reading… Go to Source Author:
The UPS Store’s CX Secret: Serve Two Customers, Not One Read More »
Today, Adobe announced the general availability of its AI agents for Adobe Experience Platform (AEP) and AEP Agent Orchestrator, the platform layer for managing and customizing AI agents from Adobe and third-party ecosystems. Adobe previewed the agents and orchestrator at its Adobe Summit event in March 2025. The Hershey Company, Lenovo, PGA Tour, Wegmans Food
Adobe makes AI agents and orchestrator generally available Read More »
History shows disruption is constant; CMOs must blend past lessons with digital transformation and AI to steer future customer value. Continue reading… Go to Source Author:
10 Game-Changing Innovations Outside of AI That Should Inspire CMOs Read More »
AI copilots, governance frameworks, and human oversight can close the readiness gap and deliver trust at scale. Continue reading… Go to Source Author:
Human-Guided AI Is the Future of Customer Experience Read More »
Data and AI were the dominant martech buzzwords in early 2025, but context is taking their place as the year wraps up. This isn’t entirely new; more than seven years ago, a MarTech article named content as king and context as queen. But in the age of AI, the volume of data and content flowing
As data and content proliferate, context is poised to become the new king Read More »
Legacy systems weren’t built for today’s demands, but banks don’t have the luxury of rip and replace. Learn how one bank solved this challenge with Ververica. Continue reading… Go to Source Author:
The communications provider strengthens its contact center platform with AI-driven workforce management capabilities through strategic acquisition. Continue reading… Go to Source Author:
RingCentral Acquires CommunityWFM for AI Workforce Management Read More »
Cracker Barrel’s logo update faced fierce backlash. What can marketers learn about balancing brand evolution with customer loyalty? Continue reading… Go to Source Author:
Cracker Barrel’s Logo Backlash: What Marketers Can Learn From a Rebranding Gone Wrong Read More »