customer experience

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Spreadsheets can’t explain churn — but your customers can

Most leaders try to solve retention and churn by diving deeper into the data. But numbers alone won’t give you the answers. You must get out of the office and into conversations with your customers to find the true drivers. I remember staring at the spreadsheet for what felt like hours. An eight-figure tech company

Spreadsheets can’t explain churn — but your customers can Read More »

CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards

In fresh U.S. statistics on AI-driven customer experience, personalization shines brightest, but transparency risks loom large. Continue reading… Go to Source Author:

CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards Read More »

Amazon, NASDAQ, and Verizon are attending MarTech for free. Are you?

No company can exist without marketing. And modern marketing cannot exist without data and AI. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to American Express, Barnes & Noble to Boeing, Vanguard to Verizon – are attending the MarTech Conference, online September 17, for free. Join them

Amazon, NASDAQ, and Verizon are attending MarTech for free. Are you? Read More »

Marketers must deliver value and trust to shoppers facing higher holiday prices

The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add that one in four plans to spend less overall, according to a Gartner report, and the challenge for marketers is clear: value and trust will be the deciding factors. Consumers expect bad

Marketers must deliver value and trust to shoppers facing higher holiday prices Read More »