Auto Added by WPeMatico
The rules of marketing are being rewritten by AI, data, and the customers you serve. Are you ready to lead the next era? Join us online September 17 for a bold new MarTech experience designed to fit into your work schedule… not work against it: One day. One track. Zero fluff – just clarity, strategy, […]
Six panels. Big impact. See what’s new at MarTech. Read More »
Most CMOs see CX as vital, but few achieve it; success requires richer customer insights, journey-driven design and a culture that embeds customer-centricity. Continue reading… Go to Source Author:
Back to Basics: 3 Foundational Capabilities for CX Success Read More »
CX leaders can explore agentic AI to enhance contact center workflows, aiming to reduce friction and improve real-time customer engagement. Continue reading… Go to Source Author:
Agentic AI in Contact Centers: The Next Big Shift in Customer Experience Read More »
Heritage brands in India are blending AI, AR and immersive tech to connect with modern consumers, deepen loyalty and keep their legacy alive. Continue reading… Go to Source Author:
How Century-Old Indian Brands Are Winning with AR, AI and Immersive Experiences Read More »
GPT-5 wasn’t the problem. Forcing users into it without choice? That’s what broke the trust. Continue reading… Go to Source Author:
OpenAI Forgot the Golden Rule of CX: Don’t Yank Away What Customers Love Read More »
Go beyond touchpoints — link CX strategy to the KPIs your executive team values most. Continue reading… Go to Source Author:
Need Better Customer Journey Insights? Try the Value Equation. Read More »
Friction isn’t failure—it’s data. Learn how to turn resistance into your blueprint for better CX. Continue reading… Go to Source Author:
Turning Resistance Into a Roadmap for Contact Center Transformation Read More »
From missed revenue targets to loyalty erosion, CMOs must weigh brand values against political pressure. Continue reading…
The Real Cost of DEI Rollbacks in Customer Experience Strategy Read More »
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. UAT and Quality Assurance (QA) complement,
The hidden power of persona-driven UAT in martech success Read More »
Learn how AI-powered tools are transforming customer insights, boosting retention and demanding better data ethics. Continue reading…
Customer Data Management in 2025: AI’s Role in Personalization, Prediction and Trust Read More »