Customer journey orchestration

Ready to level-up your mobile strategy? New consumer research and trends by Edna Chavira

B2C marketing, customer experience, Customer journey orchestration, Million byte, Mobile marketing, Sponsored White Papers & Webinars

Are you looking to boost your app’s growth and turn new users into loyal fans? Join Adobe product experts for a free webinar on consumer and practitioner trends in mobile app growth and real-time, personalized engagement. In this session, you’ll discover how to use in-product personalized experiences to: Streamline user onboarding Accelerate product adoption Build […]

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The hidden power of persona-driven UAT in martech success

B2B marketing, B2C marketing, customer experience, Customer journey orchestration, Customer service and success, Marketing operations (MOps), Million byte, Optimization and personalization

User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. UAT and Quality Assurance (QA) complement,

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Concept of marketing funnel or customer journey map with hands and scheme

If you only invest in what converts, you’re undervaluing what works

Customer journey orchestration, Marketing attribution, Marketing management, Million byte

To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That usually means prioritizing the bottom of the funnel — where conversions happen — at the expense of the stages that make those conversions possible in the

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A solitary figure stands in front of a large, softly glowing wall of interconnected touchpoints

Orchestrating empathy where your funnel falls short

customer experience, Customer journey orchestration, Million byte

Your martech stack costs more than most people’s cars — but still delivers experiences that feel stuck in 1995. While you’ve been busy optimizing conversion rates and A/B testing button colors, your competitors figured out something you missed: technology isn’t just about efficiency anymore, it’s about connection. The uncomfortable truth? Your sophisticated automation is creating

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