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The Value Multiplier: Why Retention Beats Acquisition in a Capital-Starved Market

brand loyalty, customer acquisition, customer acquisition cost, customer experience, customer lifetime value, customer loyalty, customer retention, Million byte

Expensive capital has changed the rules. Here’s how CX leaders can use retention to deliver measurable value and drive growth. Continue reading… Go to Source Author:

The Value Multiplier: Why Retention Beats Acquisition in a Capital-Starved Market Read More »

Customer Acquisition Makes You Famous. Customer Retention Makes Money

crm, customer acquisition, customer data, customer experience, customer lifetime value, customer loyalty, customer retention, cxm, marketers, Million byte

Likes, clicks and reach look good in reports. Repeat purchases keep the lights on. Continue reading… Go to Source Author:

Customer Acquisition Makes You Famous. Customer Retention Makes Money Read More »

 

 

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