Digital advertising – millionbyte.us

Illustration of impression-based advertising

Why impression-based advertising will redefine search and CTV

Connected TV and OTT, Digital advertising, Marketing attribution, Million byte, Search marketing

Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing. Given Microsoft’s scale, this won’t be a game-changer. Symbolically, though, it marks a significant shift away from outdated click-based advertising toward a healthier […]

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Marketers must deliver value and trust to shoppers facing higher holiday prices

B2C marketing, customer experience, Customer service and success, Digital advertising, ecommerce, Million byte

The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add that one in four plans to spend less overall, according to a Gartner report, and the challenge for marketers is clear: value and trust will be the deciding factors. Consumers expect bad

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How brands can turn compliance into a competitive advantage

B2C marketing, content marketing, Digital advertising, Email marketing, Million byte, Regulations and Compliance

n 2011, on Black Friday, the biggest shopping day of the year, Patagonia ran an ad with the headline “Don’t Buy This Jacket.” This wasn’t simply a marketing stunt. It was a deeply ethical statement rooted in their long-standing commitment to environmental stewardship. The ad, showcasing a best-selling jacket, highlighted the environmental cost of its

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Two overlapping human silhouettes. The front silhouette is brightly lit and holding a small trophy, while the back silhouette, partially in shadow, is pushing a large arrow upward.

4 steps to kickstart incrementality without overcomplicating it

Digital advertising, Marketing attribution, Million byte, Search marketing

I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think more seriously about incrementality.” The good news? You don’t have to overhaul everything at once. Here’s how to start. Step 1: Recognize attribution’s limits This isn’t just about

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Last-click attribution in digital marketing

If you want better outcomes, stop relying on last-touch attribution

Digital advertising, Marketing analytics, Marketing attribution, Million byte

You’ve likely been here: after launching a thoughtful, multichannel campaign — podcasts, CTV, social video, gaming, DOOH — your analytics dashboard credits a single retargeting ad for the conversion. All the other moments — the podcast that sparked interest, the video that built trust, the game that created connection — vanish from the story. It’s

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Creative artwork - collage of happy businesswoman

Closing the gap between creative and marketing performance

Digital advertising, Marketing artificial intelligence (AI), Million byte, Performance marketing

Creative teams craft the story, and analytics teams chase the signal. Too often, they run in parallel — aligned in intent but disconnected in execution. What’s been missing is a shared language between emotion and evidence, brand expression and business outcome. Thanks to advances in AI, that language is finally emerging — making it possible

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