Did AI Just Take the Brand Influencer Crown?
Forget TikTok trends. The real influencer is AI—deciding what customers trust, click and buy. Continue reading… Go to Source Author:
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digital marketing
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What’s Next for TikTok? Your Next Best Social Media Marketing Strategy Moves
TikTok edges closer to survival in the U.S. with a framework ownership deal, looming deadlines, new youth-safety rules in New York and ByteDance’s AI push. Continue reading… Go to Source Author:
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How Customer Advisory Boards Supercharge Account-Based Marketing in 2025
ABM thrives when paired with customer advisory boards. Here’s how CABs sharpen targeting, boost ROI and turn customers into advocates. Continue reading… Go to Source Author:
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Discipline Over Disruption: The Secret Antidote to Marketing Waste
Over 15,000 martech tools exist. The best CMOs know most aren’t worth the cost. Continue reading… Go to Source Author:
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Why B2B Tech Deals Really Stall — And What Marketers Can Do About It
The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum. Continue reading… Go to Source Author:
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10 Game-Changing Innovations Outside of AI That Should Inspire CMOs
History shows disruption is constant; CMOs must blend past lessons with digital transformation and AI to steer future customer value. Continue reading… Go to Source Author:
10 Game-Changing Innovations Outside of AI That Should Inspire CMOs Read More »
Cracker Barrel’s Logo Backlash: What Marketers Can Learn From a Rebranding Gone Wrong
Cracker Barrel’s logo update faced fierce backlash. What can marketers learn about balancing brand evolution with customer loyalty? Continue reading… Go to Source Author:
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Is It Digital Transformation 3.0 or AI Transformation 1.0?
From monologues to dialogues, AI enables businesses to shift customer experience toward real-time intent, context, and conversational engagement. Continue reading… Go to Source Author:
Is It Digital Transformation 3.0 or AI Transformation 1.0? Read More »
Why Great CMOs Act Like Orchestrators, Not Megaphones
Influence, orchestration and alignment: the new playbook for B2B marketing leaders. Continue reading… Go to Source Author:
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Why Marketers Are the First to Bet Big on Agentic AI
Agentic AI adoption is surging in sales and marketing. But only data-mature organizations will reap the rewards. Continue reading… Go to Source Author:
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