Digital transformation

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Scaling AI starts with people, not technology

The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes entire roles. Yes, agents and workflows can make incremental improvements — but true scaling means transforming the organization to cut costs and boost efficiency. The most […]

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Clari and Salesloft announce merger.

Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’

The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge.  The companies, both players in revenue orchestration, say the deal marks the beginning of “autonomous revenue systems,” where humans and agents will work together to unlock new levels of productivity and growth. When the deal closes

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Ecommerce expansion concept

Distributed storefronts demand smarter, faster brand strategy

Every media experience is now a storefront or leads directly to one within seconds. Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem.  For today’s brands, the store is no longer a destination. It’s a persistent layer woven across

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