ecommerce

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MarTechCharts

One-third of consumers turn to AI when shopping

B2C marketing, ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from Cordial. One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial.  The report, “Brands Battle for Attention […]

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Klaviyo acquires Gatsby to improve social commerce insight

B2C marketing, ecommerce, Million byte, Social media marketing

Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on social platforms by engaging with creators, communities and user-generated content (UGC). Mordor Intelligence predicts social commerce will surpass $6 trillion by 2030.  But there’s a

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How the Vitamin Shoppe’s Tech Team Built a Composable CX

cmswire tv, cmswiretv, composability, composable commerce, composable digital experience, digital customer experience, digital experience, ecommerce, headless, mach, microservices, Million byte, the digital experience

Director Yuman Chan shares how a phased architecture rollout set the stage for agility, omnichannel harmony and real personalization. Continue reading…

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Ecommerce expansion concept

Distributed storefronts demand smarter, faster brand strategy

Digital transformation, ecommerce, Identity resolution, Marketing artificial intelligence (AI), Million byte, Optimization and personalization

Every media experience is now a storefront or leads directly to one within seconds. Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem.  For today’s brands, the store is no longer a destination. It’s a persistent layer woven across

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