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3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

ecommerce, Million byte, Sponsored Content

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before. The frustrating part? Sure-fire tactics that have worked for decades are starting to fall flat. Traditional programs built on […]

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Shoppers expect fewer discounts this holiday season

ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to pay more, according to Gartner’s report, “2025 Holiday Advertising and Consumer Trends Marketing Must Address.” The report said one in four Americans plan to spend less overall during the 2025 holiday season, and 40% expect

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Marketers must deliver value and trust to shoppers facing higher holiday prices

B2C marketing, customer experience, Customer service and success, Digital advertising, ecommerce, Million byte

The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add that one in four plans to spend less overall, according to a Gartner report, and the challenge for marketers is clear: value and trust will be the deciding factors. Consumers expect bad

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Holiday shopping is starting earlier in the year

ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are

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Mobile marketing with RCS: What you need to know

customer experience, ecommerce, Million byte

We’ve updated our page on RCS with thoughts on RCS use during the 2025 holiday season and news that RCS is now available to Twilio users. By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage

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Holiday season means an abundance of channels for consumers and retailers.

How to keep emails from getting lost in the holiday inbox surge

B2C marketing, customer experience, ecommerce, Email marketing, Million byte

As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions

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One-third of consumers turn to AI when shopping

B2C marketing, ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from Cordial. One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, “Brands Battle for Attention

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How the Vitamin Shoppe’s Tech Team Built a Composable CX

cmswire tv, cmswiretv, composability, composable commerce, composable digital experience, digital customer experience, digital experience, ecommerce, headless, mach, microservices, Million byte, the digital experience

Director Yuman Chan shares how a phased architecture rollout set the stage for agility, omnichannel harmony and real personalization. Continue reading…

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