Auto Added by WPeMatico
I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and — worst of all — they weren’t booking meetings. Meanwhile, her team’s LinkedIn outreach and event follow-ups were filling pipeline much faster. She’s not alone. Many B2B […]
The real reason so many teams are struggling with email marketing Read More »
Google, Apple and Yahoo are betting on AI-generated inbox experiences. But for marketers, the errors could cost money, trust and even lawsuits. Continue reading… Go to Source Author:
We’ve Lost Preview Text for Email. Are Subject Lines Next? Read More »
HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a new venue in San Francisco seems appropriate. HubSpot knows firsthand the upheaval of the old marketing playbook caused by AI and the rise of LLM search tools. Early
HubSpot debuts a new AI playbook at Inbound as content marketing falters Read More »
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to execute tasks. Imagine having ChatGPT automatically draft up and schedule social posts across different platforms when your team publishes a new blog. Or
Top ways to use Zapier MCP server and LLMs to boost marketing performance Read More »
We’ve updated our email deliverability guide with details about Google’s enhanced DMARC reports. Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Reaching the inbox is getting tougher. Last
Email deliverability: What you need to know Read More »
As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions
How to keep emails from getting lost in the holiday inbox surge Read More »
I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took my co-driver and me 20 hours over two days. But we didn’t just jump into the car with Luca and all his belongings and food
How to make email automations work as hard as you do Read More »
I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its recurring revenue. That’s conventional wisdom. But it’s not that simple. Automated campaigns are more like houseplants than vending machines. If you don’t water them, check that links
‘Set it and forget it’ is how automated email ROI dies Read More »
n 2011, on Black Friday, the biggest shopping day of the year, Patagonia ran an ad with the headline “Don’t Buy This Jacket.” This wasn’t simply a marketing stunt. It was a deeply ethical statement rooted in their long-standing commitment to environmental stewardship. The ad, showcasing a best-selling jacket, highlighted the environmental cost of its
How brands can turn compliance into a competitive advantage Read More »
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your
AI ate my traffic by Campaign Monitor Read More »