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As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions […]
How to keep emails from getting lost in the holiday inbox surge Read More »
I just came back from a journey. I adopted Luca, a 100-pound standard poodle, in Palm Springs, California, and drove him back to my home in Dallas. The trip took my co-driver and me 20 hours over two days. But we didn’t just jump into the car with Luca and all his belongings and food
How to make email automations work as hard as you do Read More »
I, like most marketers, love automation. It’s the “magic money machine” of the email world. You set up a triggered series, watch it run, and bask in its recurring revenue. That’s conventional wisdom. But it’s not that simple. Automated campaigns are more like houseplants than vending machines. If you don’t water them, check that links
‘Set it and forget it’ is how automated email ROI dies Read More »
n 2011, on Black Friday, the biggest shopping day of the year, Patagonia ran an ad with the headline “Don’t Buy This Jacket.” This wasn’t simply a marketing stunt. It was a deeply ethical statement rooted in their long-standing commitment to environmental stewardship. The ad, showcasing a best-selling jacket, highlighted the environmental cost of its
How brands can turn compliance into a competitive advantage Read More »
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your
AI ate my traffic by Campaign Monitor Read More »
Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it — without asking if it fits our goals, audience or business context. Here’s why that approach rarely works as expected, and how to take a smarter, strategy-first path instead. The email that worked — and why
‘They did it, so we should too’ isn’t an email strategy Read More »
It’s not the easiest time to be an email marketer. Gmail and Yahoo’s evolving spam guidelines — compounded by earlier iOS updates that made them harder to meet — have turned deliverability into a universal challenge. When Gmail rolls out a new feature that makes it even easier for users to unsubscribe from multiple senders
Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders Read More »
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened
Why it’s time to reframe email from campaigns to conversations Read More »