HubSpot

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What are marketers saying about HubSpot’s Loop Marketing playbook?

B2B marketing, content marketing, HubSpot, Marketing technology, Million byte

In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for its Inbound Conference, where they served as the latest product showcase, but Inbound was still five months away. The April crowd was understandably anxious. HubSpot wrote the playbook for inbound […]

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HubSpot debuts a new AI playbook at Inbound as content marketing falters

content marketing, Email marketing, HubSpot, Marketing artificial intelligence (AI), Marketing technology, Million byte

HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a new venue in San Francisco seems appropriate. HubSpot knows firsthand the upheaval of the old marketing playbook caused by AI and the rise of LLM search tools. Early

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HubSpot adds another CRM connector, this time with Claude

HubSpot, Marketing artificial intelligence (AI), Marketing technology, Million byte

Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude AI platform. HubSpot is building connectors to add customer context to large language models (LLMs). Marketers are increasingly comfortable with tools like ChatGPT and Claude, but it’s the data in the CRM that extends the

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