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Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and optimize their digital presence. I saw this shift up close during a recent website redesign and brand refresh. In the past, redesigning a site […]
How to optimize your website for AI-powered search Read More »
The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That’s why ensuring your website is robust and AI-ready is paramount. Let’s explore some
Why a healthy site is central to AI search performance by Semrush Enterprise Read More »
AI usage is widespread in revenue organizations, with 68 percent of sales and marketing professionals using AI at work and 51 percent using AI agents, according to a new survey. The survey, published by talent and upskilling community General Assembly, found mixed opinions on whether AI helps grow revenue at their organization. Sixty-one percent of
AI helps marketing and sales pros work smarter, but does it drive revenue? Read More »
Before you know it, the holiday shopping season will be here and they do every year, ecommerce marketers will face both opportunities and challenges. To excel, leveraging the right martech stack is crucial. Here’s an overview of the five most popular martech application categories indispensable for ecommerce marketers aiming to boost revenue during this critical
5 essential applications ecommerce marketers need to succeed for the holiday season Read More »
Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center of this change is generative AI. For senior marketing leaders, the question has moved beyond “Should we use AI?” to “How do we scale it
Operationalizing generative AI for marketing impact Read More »
They were so close. After months of research, the marketing tiger team had identified the perfect path forward for AI integration. They had done the due diligence, built the business case and secured the budget. In the final presentation to the CMO, they laid out the vision of an AI-native team that would push the
Why active sponsorship is the only way to make AI work Read More »
The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes entire roles. Yes, agents and workflows can make incremental improvements — but true scaling means transforming the organization to cut costs and boost efficiency. The most
Scaling AI starts with people, not technology Read More »
How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and reputation are increasingly shaped by how it is mentioned and portrayed in AI-generated responses. This paradigm shift means brands can no longer solely rely on traditional SEO techniques;
How to Protect and Control Your Brand Reputation in AI Search by Semrush Enterprise Read More »
Not long ago, enterprises struggled to infuse AI into products and campaigns. Today, the pendulum has swung in the opposite direction — from scarcity to saturation. AI now shows up everywhere across the tech stack: 43% comes embedded in existing software. 22% is brought in by business units. 35% is developed internally. And the pace
Reclaiming relevance in an AI-overloaded, buyer-led market Read More »
Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI — AI that can operate independently, execute multi-step tasks and continuously learn from interactions — promises to accelerate that evolution even further. Unlike earlier AI tools that augmented human work, agentic AI can autonomously orchestrate campaigns, resolve customer
Agentic AI is about to transform the martech stack — and the way marketers work Read More »