Marketing artificial intelligence (AI) – Page 2

Agentic AI is about to transform the martech stack — and the way marketers work

Marketing artificial intelligence (AI), Million byte

Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI — AI that can operate independently, execute multi-step tasks and continuously learn from interactions — promises to accelerate that evolution even further. Unlike earlier AI tools that augmented human work, agentic AI can autonomously orchestrate campaigns, resolve customer […]

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Why the AI era could be the revenge of the English major

“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a computer science degree anymore.” That’s because the AI conversation in marketing needs to move beyond tools and toward talent. As machines take on more heavy lifting, the real advantage lies in

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The 3 Rs of marketing automation: Relevance, response and ROI

Why AI-powered relevance is replacing personalization in B2B marketing

B2B marketing, content marketing, Marketing artificial intelligence (AI), Million byte, Optimization and personalization

Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor enough content and segment enough lists, they’d crack the code for qualified leads. They were wrong. Personalization without relevance is just expensive noise. New data supports this: A Gartner sales survey

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Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.

Marketing analytics, Marketing artificial intelligence (AI), Million byte, Search marketing

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year,” the post said. “Additionally, average click quality has increased and we’re actually sending slightly more quality clicks to websites than a year ago (by

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Winning genAI search requires structured, persona-driven content strategies

content marketing, Marketing artificial intelligence (AI), Million byte, Search marketing

Brand visibility now matters more than ever. Roughly eight in 10 consumers say they must be able to trust a brand to buy from it. That trust is built via a quality product and consistent, visible messaging. To stay competitive, marketers must: Fully embrace both visibility and personalization. If your brand isn’t present in the

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5 practical strategies for better collaboration between marketing and IT

Marketing artificial intelligence (AI), MarTechBot, Million byte

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What are some practical strategies for improving collaboration between marketing and IT? In today’s fast-paced business landscape, seamless collaboration between marketing and

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AI convenience is replacing durable marketing strategy with disposable thinking

Marketing artificial intelligence (AI), Million byte

Red Solo cups are weird. I went to a barbecue on Independence Day. And as I sat there holding a red Solo cup, I realized how strange the cups are. They break easily, are spill-prone, terrible for the environment and made from a cancer-causing chemical cocktail. And yet, they have managed to replace more durable

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Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’

Digital transformation, Marketing artificial intelligence (AI), Marketing operations (MOps), Marketing technology, Million byte

The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge. The companies, both players in revenue orchestration, say the deal marks the beginning of “autonomous revenue systems,” where humans and agents will work together to unlock new levels of productivity and growth. When the deal closes

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Implementing AI without a problem is a fast road to failure

Marketing artificial intelligence (AI), Marketing management, Million byte

No matter where you turn, someone is talking about AI. It’s in C-suite conversations, team standups, strategy decks and town halls. Entire companies are rebranding themselves as AI-first, with some setting bold internal mandates to get ahead. There’s real momentum behind AI — and just as much FOMO. Too often, teams start with the wrong

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The secret to getting your marketing team to use AI

Marketing artificial intelligence (AI), Marketing operations (MOps), Million byte

Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without transparency, it can just as easily undermine that trust, leading to costly missteps and eroded confidence. The cautionary tale of Zillow’s iBuying collapse in

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