Agentic AI is about to transform the martech stack — and the way marketers work
Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI — AI that can operate independently, execute multi-step tasks and continuously learn from interactions — promises to accelerate that evolution even further. Unlike earlier AI tools that augmented human work, agentic AI can autonomously orchestrate campaigns, resolve customer […]
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