marketing budgets

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With Stagnant Budgets, What’s the CMO’s Lifeline?

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With 30% of budgets headed to digital ads, marketers must prove ROI while balancing martech, labor and agency spend. Continue reading… Go to Source Author:

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CMO Circle: The Real Cost of Marketing on a Shoestring Budget

cmo, cmswire cmo circle, cmswire tv, digital marketing, marketing budgets, marketing strategy, Million byte

Marketing exec Peggy Studer offers advice on making the most of budget cuts, leading teams through uncertainty and the skills CMOs need today to thrive. Continue reading… Go to Source Author:

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