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“AI is really the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy Publicis Sapient. “You don’t have to have a computer science degree anymore.” That’s because the AI conversation in marketing needs to move beyond tools and toward talent. As machines take on more heavy lifting, the real advantage lies in […]
Why the AI era could be the revenge of the English major Read More »
Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations changes that. It gives your team structure, visibility and consistency, driving campaign rhythm, cross-functional alignment and real-time decision-making. Let’s cover the systems that make that happen — campaign scheduling,
Strong MOps is how marketing runs on time and at scale Read More »
Emerging tech products often launch with early excitement but soon hit a wall. Early adopters may embrace the innovation, but mainstream buyers hesitate. This is the gap Geoffrey Moore describes in “Crossing the Chasm.” Early adopters are motivated by potential and experimentation. Mainstream buyers look for clarity, trust and clear business value. Crossing that gap
3 GTM principles to help emerging products gain traction Read More »
Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but it isn’t if organizations can move beyond fragmented structures and instead integrate teams and technologies into a unified, collaborative model. Fusion teams offer an operating model beyond traditional cross-functional collaboration
CreativeOps can’t scale alone — fusion teams make it happen Read More »
No matter where you turn, someone is talking about AI. It’s in C-suite conversations, team standups, strategy decks and town halls. Entire companies are rebranding themselves as AI-first, with some setting bold internal mandates to get ahead. There’s real momentum behind AI — and just as much FOMO. Too often, teams start with the wrong
Implementing AI without a problem is a fast road to failure Read More »
The traditional divide between marketing and IT has faded. Today, these two functions operate in lockstep, redefining how organizations manage data, design customer experiences, and build scalable, technology-driven marketing operations. This evolution isn’t about shared projects or better communication — it’s a structural shift in how value is created and delivered. Marketing and IT now
Marketing and IT are rewriting the rules of digital transformation Read More »
Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard to grasp. It’s vague — a bit like beauty. We may not define it precisely, but we recognize it when we encounter it. We’re
Why good marketers think in probabilities, not certainties Read More »
In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics are dissected. Dashboards are studied. Yet somehow, the real customer experience gets overlooked or misrepresented. That’s where a customer immersion program changes everything. It’s not another survey. It’s not a persona profile. It’s about understanding the customer’s day-to-day experience —
Customer immersion reveals what dashboards never will Read More »
Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency BANG. All eyes and money turn to AI with profound optimism BANG. AI introduces us to its agentic minions (who never sleep or
AI’s big bang effect means marketing must evolve or die Read More »
For decades, the rule in data science was simple: clean your data or don’t bother. But that rule is starting to break. Thanks to recent advances in AI and language models, even the messiest, most neglected data sources are becoming valuable — and surprisingly easy to work with. The reign of clean data If you
Messy data is your secret weapon — if you know how to use it Read More »