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Great brand stories aren’t luck. They’re built through research, creativity and customer insight. Few brands get it right on the first try, but with the right approach, your message can resonate and drive results. Strategic copywriting plays a key role in this process. It’s more than writing with your audience in mind — it’s the […]
How to craft a strong brand story with strategic copywriting Read More »
To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That usually means prioritizing the bottom of the funnel — where conversions happen — at the expense of the stages that make those conversions possible in the
If you only invest in what converts, you’re undervaluing what works Read More »
There’s a line I don’t cross anymore: shrinking myself to keep the peace. I used to do it constantly — in corporate meetings, briefs and strategy sessions where we all knew the plan was theater but nodded anyway. It wasn’t just self-protection. It was complicity. The longer I stayed quiet, the more it cost me
The cost of silence in marketing is too high Read More »
Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI coulRecently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for.
Making AI deep research work for strategic marketing tasks Read More »
In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the duty itself was extended far beyond the board and CEO — to all corporate officers, with individual liability for breach. For CMOs, that means personal accountability for GTM vendor decisions. Traditional consulting
Your go-to-market vendor decisions are now a personal legal risk Read More »
Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay — May 6 — along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. And a series of zero-fluff interviews with six industry leaders who are
Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. As your system grows, so does the drag. In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a
3 MOps bottlenecks killing your campaign velocity Read More »