marketing operations

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Why Marketing — and Not IT — Must Lead the AI Transformation

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AI needs to live where KPIs are tracked — not buried under servers. Here’s how smart orgs can structure for success, and it starts in-house. Continue reading…

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Your Marketing Strategy Isn’t Broken — It’s Bloated

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Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Continue reading…

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Doing All the Agile Things — and Still Stuck? Here’s Why

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Why agile fails without the right culture, mindset and feedback loops. Continue reading…

Doing All the Agile Things — and Still Stuck? Here’s Why Read More »