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Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center of this change is generative AI. For senior marketing leaders, the question has moved beyond “Should we use AI?” to “How do we scale it […]
Operationalizing generative AI for marketing impact Read More »
Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations changes that. It gives your team structure, visibility and consistency, driving campaign rhythm, cross-functional alignment and real-time decision-making. Let’s cover the systems that make that happen — campaign scheduling,
Strong MOps is how marketing runs on time and at scale Read More »
The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge. The companies, both players in revenue orchestration, say the deal marks the beginning of “autonomous revenue systems,” where humans and agents will work together to unlock new levels of productivity and growth. When the deal closes
Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’ Read More »
Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but it isn’t if organizations can move beyond fragmented structures and instead integrate teams and technologies into a unified, collaborative model. Fusion teams offer an operating model beyond traditional cross-functional collaboration
CreativeOps can’t scale alone — fusion teams make it happen Read More »
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. UAT and Quality Assurance (QA) complement,
The hidden power of persona-driven UAT in martech success Read More »
Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without transparency, it can just as easily undermine that trust, leading to costly missteps and eroded confidence. The cautionary tale of Zillow’s iBuying collapse in
The secret to getting your marketing team to use AI Read More »
Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency BANG. All eyes and money turn to AI with profound optimism BANG. AI introduces us to its agentic minions (who never sleep or
AI’s big bang effect means marketing must evolve or die Read More »
Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls go unanswered or leads aren’t qualified quickly – leading to wasted budgets and missed opportunities that impact the growth of both agencies and the small businesses
3 ways to turn missed calls into conversions with AI Voice Assist by CallRail Read More »
Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in marketing AI investments across the private sector. Executives pour money into downstream solutions like personalization engines and content generators while the real marketing processes bottlenecks
Why AI spending isn’t boosting marketing Read More »
Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. As your system grows, so does the drag. In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a
3 MOps bottlenecks killing your campaign velocity Read More »