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Are you feeling the vibes yet? “Vibe” has become the latest AI buzzword. Even more than “agentic,” which is saying a lot. While both terms are widely open to interpretation — and therefore ripe to be appropriated by anyone selling anything — vibe stands out for sheer weirdness. The term originated with a post by […]
1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes Read More »
tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail” of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as
For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of
Meet the new martech stack: systems of context and systems of truth Read More »