Marketing technology

Everyone’s talking about composable architecture. Vendors promise modular systems that adapt instantly to your changing needs. Analysts call it the future of marketing technology. The pitch is compelling: why settle for rigid, all-in-one platforms when you can build exactly what you need? However, composable architecture requires more than good intentions and vendor promises. Success demands […]

TL;DR: Take the 2025 MarTech Replacement Survey. The 2024 MarTech Replacement Survey gave us insights into how marketers evaluate and replace their technology tools. A clear majority of the 2024 respondents reported replacing a martech solution in the past year — most often with a commercial application.  Cost emerged as the top consideration in 2024

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires

In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global, joins us to explore the evolving landscape of marketing in the age of AI. We discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks and explain the importance of

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are