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I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, pixel by agonizing pixel, I’d evangelize to anyone who’d listen about Siteman, a website builder with drag-and-drop functionality that felt like wielding actual magic. Siteman wasn’t just […]
Why every technology revolution feels the same until it isn’t Read More »
It seemed reasonable when agencies began pushing the idea that websites needed full redesigns every three years: browsers had limits, mobile required new builds and performance demanded new architectures. CMOs started budgeting for the next refresh the day a site launched, treating disruption as the cost of staying current. Agencies profited and new CMOs always
The martech refresh cycle is a myth Read More »
Over 15,000 martech tools exist. The best CMOs know most aren’t worth the cost. Continue reading… Go to Source Author:
Discipline Over Disruption: The Secret Antidote to Marketing Waste Read More »
AI moved from hype to orchestration in New York, with Optimizely showing how agentic tools reshape personalization, search and the marketer experience. Continue reading… Go to Source Author:
Big Apple and Big AI: Marketing Takeaways From Optimizely Opticon25 Read More »
With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many marketing teams. It requires collaboration with other teams in the organization to ensure company-wide priorities are incorporated into marketing’s plans. It
20 strategic planning tips for marketers preparing for 2026 Read More »
Your martech vendor selection process starts with analyst reports, doesn’t it? You pull up those comprehensive evaluations, scan the vendor rankings and shortlist enterprise platforms with impressive feature matrices. It feels responsible and looks professional. Big-name brands get quick nods, but you’re the one who has to live with the call. That process often misses
Why vendor agility often trumps analyst rankings Read More »
Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories to website behaviors, valuable insights are hiding in plain sight. The challenge isn’t access; it’s organization, integration and activation. MarTech’s 2025 State of Your Stack Survey underscores the problem. Nearly
Turn your scattered data into actionable insights Read More »
In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for its Inbound Conference, where they served as the latest product showcase, but Inbound was still five months away. The April crowd was understandably anxious. HubSpot wrote the playbook for inbound
What are marketers saying about HubSpot’s Loop Marketing playbook? Read More »
Today, Adobe announced the general availability of its AI agents for Adobe Experience Platform (AEP) and AEP Agent Orchestrator, the platform layer for managing and customizing AI agents from Adobe and third-party ecosystems. Adobe previewed the agents and orchestrator at its Adobe Summit event in March 2025. The Hershey Company, Lenovo, PGA Tour, Wegmans Food
Adobe makes AI agents and orchestrator generally available Read More »
For decades, the request for proposal (RFP) has been the default model for selecting technology vendors — a structured way to define requirements, score responses and declare winners. That approach worked when the goal was to purchase commodities like hardware, software or infrastructure. But in martech and in-house creative operations, the RFP is proving increasingly
Why pilots, not RFPs, define the future of martech selection Read More »