Marketing technology

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. The report, “New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are […]

Last week, Salesforce and ServiceNow invested $1.5 billion in Genesys, a customer experience vendor that built its business powering contact centers.  Genesys was one of the pioneers of cloud-based contact centers, or contact-center-as-a-service (CCaaS). The company continues to evolve, focusing now on what it calls “AI-powered experience orchestration.” And stop right there, because when you

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What do we think we know about what helps brands gain citations on LLM results? Gaining citations on Large Language Model

There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization.  As with any software product, the applications themselves — and the data they store and process — are targets for the dark forces of the tech world. And as marketing organizations whipped