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Hard-coded logic and passive analytics are out. Adaptive, goal-driven agents are the next evolution in marketing technology. Continue reading…
How Agentic AI Broke the Rules of Martech Decisioning Read More »
We’ve updated our page on Agentforce with details on Agentforce for Revenue. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. At the
Salesforce Agentforce: What you need to know Read More »
AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems. This playbook distills the chaos into clear, actionable steps. Each
A few years back, I joined a company with a smart, seasoned content team. Behind the scenes, the system was chaotic. The strategy was strong. The ideas were there. But deadlines slipped. Writers missed briefs. Review cycles stretched on for weeks. The issue wasn’t the content. It was a lack of operational support. We had
Transform your content creation from chaos to consistent brilliance Read More »
If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations are guilty of making common allocation mistakes that can stunt growth, waste precious resources and obscure the actual performance of marketing. Let’s examine five critical errors in
5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter Read More »
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today,
What’s the biggest technology and media shift for marketers that doesn’t involve AI? Read More »
Generative AI (genAI) is rapidly transforming the martech landscape, with adoption accelerating and companies of all sizes scaling pilots into fully functional solutions. But for marketers still in the early stages of developing genAI workflows, one factor matters most: data readiness. That readiness begins with structured, high-quality data feeding into the right workflows. A robust
Before scaling AI, fix your data foundations Read More »
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but the level of satisfaction varies by company size. Marketers and marketing ops professionals at mid-size companies were most likely to express
Satisfaction with martech stacks varies by company size Read More »