MarTechCharts – millionbyte.us

B2B marketers at SMBs struggle with conversion rate optimization

B2B marketing, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: State of A/B Testing Report,” Unbounce and Ascend2. SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren’t running A/B tests to improve CRO. The “State […]

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Shoppers expect fewer discounts this holiday season

ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Three out of four U.S. shoppers expect to pay more, according to Gartner’s report, “2025 Holiday Advertising and Consumer Trends Marketing Must Address.” The report said one in four Americans plan to spend less overall during the 2025 holiday season, and 40% expect

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Holiday shopping is starting earlier in the year

ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the holiday shopping season is no longer confined to Black Friday and Cyber Monday but is spreading across a longer, more dynamic calendar. Those are

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One-third of consumers turn to AI when shopping

B2C marketing, ecommerce, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for Attention as AI Redefines the Funnel,” (registration required) from Cordial. One-third of consumers now regularly use AI platforms like ChatGPT, Perplexity and Claude throughout their shopping journey, according to a report by Cordial. The report, “Brands Battle for Attention

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B2B firms suffer from poor GTM understanding

MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% of respondents selected the incorrect answer when asked to define “GTM.” The report, “Unlocking B2B Growth: How a Winning

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Traditional search still dominates, but AI is making gains in the U.S. and Europe

MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search tools running behind. The “State of Search Q2 2025: Behaviors, Trends, and Clicks Across the US & Europe” (registration required) from Datos and SparkToro found activity

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Data quality and data silos keep businesses from sharing data across teams

MarTechCharts, Million byte

More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a report from Ascend2 and Collibra. The report, “The State of Data Confidence: How organizations evolve from uncertainty to unwavering trust in their data,” found that many organizations don’t lack data — they lack trust in their

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The profile of RevOps is rising in many organizations

MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft. Traditionally, many organizations viewed RevOps as a sales support and reporting role. The study, “The Rise of RevOps to the C-Suite,” found RevOps is taking on

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Satisfaction with martech stacks varies by company size

Marketing technology, MarTechCharts, Million byte

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but the level of satisfaction varies by company size. Marketers and marketing ops professionals at mid-size companies were most likely to express

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