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MarTechBot explains it all.

What to expect from social commerce during the upcoming holiday shopping season

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What should we expect from social commerce during the 2025 holiday shopping season? In 2024, social commerce moved decisively into the mainstream. […]

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Why process-only or tech-only fixes never solve your toughest problems

Marketing teams often fall into the trap of fixing complex problems by focusing on either process or technology.  The result? Pain points get patched, but the underlying issues remain. Here’s why isolated transformations fail — and what leaders can do to build lasting solutions. Where most transformations go wrong Ever been in a room where

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AI-driven personalization concept

AI’s personalization magic starts with the data you can’t see

AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest value often comes from more traditional use cases, especially personalization. As with anything, having the correct setup is critical. For AI, that means

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