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New product launch concept

3 GTM principles to help emerging products gain traction

Emerging tech products often launch with early excitement but soon hit a wall. Early adopters may embrace the innovation, but mainstream buyers hesitate. This is the gap Geoffrey Moore describes in “Crossing the Chasm.” Early adopters are motivated by potential and experimentation. Mainstream buyers look for clarity, trust and clear business value. Crossing that gap

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Apple’s 11-inch iPad Air M3 is $150 off at Amazon, and it’s exactly what most people need

SAVE $150: As of Aug. 12, the 11‑inch Apple iPad Air (M3, 128 GB, WiFi) is on sale for $449 at Amazon. That’s down from $599, saving you 25% on list price. Opens in a new window Credit: Apple 11‑inch Apple iPad Air (M3, 128 GB, WiFi) $449 at Amazon $599 Save $150 Get Deal If the iPad Pro

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The 13-inch Apple iPad Air M3 is $150 off at Amazon — it’s a laptop replacement in disguise

SAVE $150: As of Aug. 12, the 13-inch Apple iPad Air (M3, 256GB, WiFi) is on sale for $749 at Amazon. That’s down from $899, saving you 17% on list price. Opens in a new window Credit: Apple 13‑inch Apple iPad Air (M3, 128 GB, WiFi) $749 at Amazon $899 Save $150 Get Deal If you’ve been

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Seth Meyers roasts Trumps completely nonsensical press conference about crime in Washington D.C.

Another day, another Donald Trump press conference that made little to no sense. During Monday night’s episode of Late Night, Seth Meyers broke down the president’s recent conference on crime in Washington D.C., during which Trump reeled off some stats that were proven wrong in real-time by CNN. “We’ve had presidents who’ve lied before, but

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