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Category Added in a WPeMatico Campaign

Woman giving a customer experience rating

When AI makes customer experience feel personal

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Too often, technology is used to reduce costs or speed up interactions at the expense of real connection. But every so often, a company gets it right. Instead of relying on

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Woman choosing cosmetics in a store

How omni-conscious brands win in a buyer-first, fragmented world

Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters. Omnichannel

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The Fantastic Four cast plays a silly game of true or false on Kimmel

How well do The Fantastic Four: The First Steps stars Pedro Pascal, Vanessa Kirby, Ebon Moss-Bachrach, and Joseph Quinn really know each other? That’s the question being posed by Jimmy Kimmel Live! guest host Alan Cumming in the clip above, in the form of the ever-popular “true or false” game (basically he takes turns reading

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How to build a hyper-precise audience-first ad campaign

What marketers can learn from manufacturing’s shift to precision CX

When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their negotiated pricing, in under 30 seconds.  The manufacturing sector is about precision—tolerances measured in thousandths of an inch, supply chains timed to the minute, quality

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