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Preventing AI Hallucinations in Customer Service: What CX Leaders Must Know

From flawed data to legal fallout, hallucinations are a growing risk in AI-powered support. This guide shows how to reduce the damage. Continue reading…

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2025 Marketing Technology Landscape Supergraphic (Martech Map)

2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI…

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There’s also an exploding “hypertail” of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15

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How well does AI integrate with your martech stack?

Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as

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Martech Cynefin Framework

Complicated to Complex: AI Agents and Managing a Dynamic Martech Stack

The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to attend our keynote presentation, which you can watch live or on-demand. You’ll also get first access to our 100+ page report, the new 2025 marketing technology landscape,

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#MartechDay 2025

Everything you could want to know about AI, martech stacks, and the 2025 marketing technology landscape

Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay — May 6 — along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. And a series of zero-fluff interviews with six industry leaders who are

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