Auto Added by WPeMatico
AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest value often comes from more traditional use cases, especially personalization. As with anything, having the correct setup is critical. For AI, that means […]
AI’s personalization magic starts with the data you can’t see Read More »
Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor enough content and segment enough lists, they’d crack the code for qualified leads. They were wrong. Personalization without relevance is just expensive noise. New data supports this: A Gartner sales survey
Why AI-powered relevance is replacing personalization in B2B marketing Read More »
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. UAT and Quality Assurance (QA) complement,
The hidden power of persona-driven UAT in martech success Read More »
Every media experience is now a storefront or leads directly to one within seconds. Social content, search results, shoppable ads, influencer videos, retail media, product pages, even physical shelves — are all nodes in a sprawling, real-time commerce ecosystem. For today’s brands, the store is no longer a destination. It’s a persistent layer woven across
Distributed storefronts demand smarter, faster brand strategy Read More »
When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their negotiated pricing, in under 30 seconds. The manufacturing sector is about precision—tolerances measured in thousandths of an inch, supply chains timed to the minute, quality
What marketers can learn from manufacturing’s shift to precision CX Read More »