Project and workflow management

AI threatens entry-level marketing jobs—and the future talent pipeline

Diversity and inclusion in marketing, Marketing artificial intelligence (AI), Marketing management, Million byte, Project and workflow management

Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work has organizations considering eliminating entry-level positions. However, doing that puts the future talent pipeline at risk. According to the New York Federal Reserve, unemployment among recent college graduates (ages 22–27) […]

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Top ways to use Zapier MCP server and LLMs to boost marketing performance

B2B marketing, B2C marketing, Call analytics, content marketing, Digital transformation, Email marketing, Event marketing, Marketing artificial intelligence (AI), Marketing automation, Marketing operations (MOps), Million byte, Mobile marketing, Project and workflow management, Social media marketing

Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to execute tasks. Imagine having ChatGPT automatically draft up and schedule social posts across different platforms when your team publishes a new blog. Or

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How to build a hyper-precise audience-first ad campaign

What marketers can learn from manufacturing’s shift to precision CX

B2B marketing, B2C marketing, customer experience, Customer service and success, Marketing artificial intelligence (AI), Million byte, Optimization and personalization, Project and workflow management

When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their negotiated pricing, in under 30 seconds. The manufacturing sector is about precision—tolerances measured in thousandths of an inch, supply chains timed to the minute, quality

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