Regulations and Compliance

How brands can turn compliance into a competitive advantage

B2C marketing, content marketing, Digital advertising, Email marketing, Million byte, Regulations and Compliance

n 2011, on Black Friday, the biggest shopping day of the year, Patagonia ran an ad with the headline “Don’t Buy This Jacket.” This wasn’t simply a marketing stunt. It was a deeply ethical statement rooted in their long-standing commitment to environmental stewardship. The ad, showcasing a best-selling jacket, highlighted the environmental cost of its […]

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U.S. state data privacy laws: What you need to know

Story updated with information on Minnesota and Tennessee’s new data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states like Texas and Tennessee and Blue states like California and Colorado are among the 12 states that now have laws about handling consumers’ personal information. Despite this, Congress has failed