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Perplexity and OpenAI are both moving into AI-powered web browsing. Perplexity was first out with Comet, which is in beta for premium subscribers. Soon after, reports surfaced that OpenAI is working on its own browser. The rise of ChatGPT and Perplexity is already starting to chip away at Google’s search dominance. Through agentic AI and […]
What the arrival of AI browsers means for marketing Read More »
A brand I worked with once thought scaling content was as simple as doubling output. They rolled out AI tools, hired more freelancers and set higher publishing targets. On paper, it looked like a win. Within three months, their style was fractured. Some articles read like they came from different companies. Core pages shifted tone
How to scale content without losing your brand voice Read More »
Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing. Given Microsoft’s scale, this won’t be a game-changer. Symbolically, though, it marks a significant shift away from outdated click-based advertising toward a healthier
Why impression-based advertising will redefine search and CTV Read More »
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches fell from 73% in February to 66.9% in August. Other survey findings: ChatGPT use nearly tripled,
ChatGPT, AI tools gain traction as Google Search slips Read More »
Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides of that playbook. It’s fragmenting the search landscape and the audience journey, becoming the primary interpreter of information through chatbots, voice assistants and new retrieval channels.
Generative AI is rewriting your brand story — make sure it gets it right Read More »
Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visits from a sample of sites across various verticals. By the numbers. Some of the key findings: Reddit citations are up 87% since July 23, now
ChatGPT traffic to websites is down 52% in a month Read More »
Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and optimize their digital presence. I saw this shift up close during a recent website redesign and brand refresh. In the past, redesigning a site
How to optimize your website for AI-powered search Read More »
The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That’s why ensuring your website is robust and AI-ready is paramount. Let’s explore some
Why a healthy site is central to AI search performance by Semrush Enterprise Read More »
I may live in a marketing-measurement bubble, but if you’re a brand — especially a consumer brand — you’ve likely felt the itch: “‘Maybe we should think more seriously about incrementality.” The good news? You don’t have to overhaul everything at once. Here’s how to start. Step 1: Recognize attribution’s limits This isn’t just about
4 steps to kickstart incrementality without overcomplicating it Read More »
Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year,” the post said. “Additionally, average click quality has increased and we’re actually sending slightly more quality clicks to websites than a year ago (by
Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree. Read More »