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TikTok edges closer to survival in the U.S. with a framework ownership deal, looming deadlines, new youth-safety rules in New York and ByteDance’s AI push. Continue reading… Go to Source Author:
What’s Next for TikTok? Your Next Best Social Media Marketing Strategy Moves Read More »
Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you understand the platform and determine
Marketing on Reddit: What you need to know Read More »
Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to execute tasks. Imagine having ChatGPT automatically draft up and schedule social posts across different platforms when your team publishes a new blog. Or
Top ways to use Zapier MCP server and LLMs to boost marketing performance Read More »
You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your campaigns, but because answering means: Pulling multiple reports. Reconciling mismatched labels. Piecing together data from different teams to get to a single number. That’s not just a reporting headache. It’s a
Why social video spend gets lost in reports — and how measurement standards fix it Read More »
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What should we expect from social commerce during the 2025 holiday shopping season? In 2024, social commerce moved decisively into the mainstream.
What to expect from social commerce during the upcoming holiday shopping season Read More »
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on social platforms by engaging with creators, communities and user-generated content (UGC). Mordor Intelligence predicts social commerce will surpass $6 trillion by 2030. But there’s a
Klaviyo acquires Gatsby to improve social commerce insight Read More »
We’ve updated this guide with information on LinkedIn’s new analytics and company attribution. Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated
Marketing on LinkedIn: What you need to know Read More »
Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn has realized that other social platforms are increasingly targeting the business market, especially small businesses? Or is it the advertising model they’re after? The truth is, LinkedIn
LinkedIn wants to be the TikTok of business — will it work? Read More »
X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public
B2B marketing on X: What you need to know Read More »