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Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear patterns,” per Boston Consulting Group’s research, and AI is accelerating this complexity at breakneck speed. Here’s the take: The real opportunity isn’t in controlling the […]
Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before. The frustrating part? Sure-fire tactics that have worked for decades are starting to fall flat. Traditional programs built on
3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys Read More »
Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t hinge solely on growing their customer base. With over 200 retail media networks now competing for advertiser attention, the landscape has become increasingly complex and crowded. The RMNs that stand out will be those taking
The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content. That’s why ensuring your website is robust and AI-ready is paramount. Let’s explore some
Why a healthy site is central to AI search performance by Semrush Enterprise Read More »
How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and reputation are increasingly shaped by how it is mentioned and portrayed in AI-generated responses. This paradigm shift means brands can no longer solely rely on traditional SEO techniques;
How to Protect and Control Your Brand Reputation in AI Search by Semrush Enterprise Read More »
Marketing has evolved beyond static roles and siloed teams. In today’s hyper-dynamic environment, customer expectations demand more: speed, relevance, empathy, and personalization. That is where the Positionless Marketer thrives. Enabled by Positionless Marketing, modern marketers are no longer confined to the limitations of marketing assembly lines. They can now execute any marketing task instantly and
How Dale Carnegie’s principles are foundational for Positionless Marketing by Optimove Read More »
Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your
AI ate my traffic by Campaign Monitor Read More »
Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls go unanswered or leads aren’t qualified quickly – leading to wasted budgets and missed opportunities that impact the growth of both agencies and the small businesses
3 ways to turn missed calls into conversions with AI Voice Assist by CallRail Read More »
AI is now your silent brand manager. Marketing leaders face a new imperative: engineer a brand identity that machines can read, context they can understand, and presence they can discover across every customer journey. Your brand must maintain consistency across human and artificial intelligence ecosystems. This playbook distills the chaos into clear, actionable steps. Each