Video marketing

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Why YouTube SEO requires a different strategy than blogs

content marketing, Million byte, Search marketing, Video marketing

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. At first glance, it makes sense. YouTube and Google Search seem like close cousins.  The same company owns them.  They both have algorithms.  They both surface content based on relevance. Many B2B content teams take what works for […]

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A business professional watching vertical video content on a large smartphone screen, set against a modern office background.

LinkedIn wants to be the TikTok of business — will it work?

Digital advertising, Million byte, Social media marketing, Video marketing

Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn has realized that other social platforms are increasingly targeting the business market, especially small businesses? Or is it the advertising model they’re after? The truth is, LinkedIn

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