Charles Schwab Backs Genius Ball

It’s taken five years, but the Genius Ball is finally here, and it’s backed by none other than Charles Schwab. This thing’s been in development for so long, you’d think it’s going to give golfers superpowers or something.

What’s The Big Deal?

The Genius Ball’s main goal is to bring some data-driven sense to putting, which is arguably golf’s biggest analytical blind spot. It’s ridiculous that in this day and age, golfers still rely on instinct and guesswork when it comes to putting. The Genius Ball aims to change that, and it won’t be cheap.

Will It Work?

That’s the million-dollar question. Golf’s a stubborn sport, and it’s not like players are crying out for more data. But hey, if the Genius Ball can actually deliver on its promises, it might just become a must-have for serious golfers. Don’t hold your breath, though.