The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to attend our keynote presentation, which you can watch live or on-demand. You’ll also get first access to our 100+ page report, the new 2025 marketing technology landscape, […]
Complicated to Complex: AI Agents and Managing a Dynamic Martech Stack Read More »
Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay — May 6 — along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. And a series of zero-fluff interviews with six industry leaders who are
For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of
Meet the new martech stack: systems of context and systems of truth Read More »
X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public
B2B marketing on X: What you need to know Read More »
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report, but the level of satisfaction varies by company size. Marketers and marketing ops professionals at mid-size companies were most likely to express
Satisfaction with martech stacks varies by company size Read More »
Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened
Why it’s time to reframe email from campaigns to conversations Read More »
Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. As your system grows, so does the drag. In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a
3 MOps bottlenecks killing your campaign velocity Read More »
These both happened this week: Apple’s investors are unhappy with CEO Tim Cook for not spending enough on AI In SEC filings, major U.S. corporations admit there’s no ROI for their AI spending To me, that means Cook is upholding his fiduciary responsibilities by not throwing away money on AI. He’s better off waiting for
The latest AI-powered martech news and releases Read More »