Ring’s Sudden Change of Heart

Ring just cut ties with a company that helps police, days after airing a Super Bowl ad that didn’t quite go as planned. The ad sparked outrage, and now Ring’s trying to distance itself from the controversy.

What Went Wrong

It’s no secret that Ring’s been working with law enforcement to share footage from its doorbell cams. But when they showcased this partnership in their Super Bowl ad, people got upset. Now, Ring’s saying it won’t work with this particular company anymore, in an attempt to placate critics.

It’s a pretty drastic move, considering how much Ring’s been investing in its police partnerships. But hey, when you’re facing a backlash, sometimes you’ve got to cut your losses and try to move on.