MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals.
Revenue Operations (RevOps) is undergoing a rapid transformation, according to a study by Wakefild Rsearch and Salesloft.
Traditionally, many organizations viewed RevOps as a sales support and reporting role. The study, “The Rise of RevOps to the C-Suite,” found RevOps is taking on a much larger role in how organizations plan, forecast and manage business performance.
The study found 73% of companies now have a C-suite role dedicated directly to RevOps, with teams working most closely with COOs (26%), CEOs (25%) and CFOs (24%).
The study also found the companies seeing the strongest results embed RevOps in forecasting, planning and cross-functional strategy. These organizations report better alignment between sales, marketing and customer success, as well as more agility when market conditions change.
Dig deeper: What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops?
The post The profile of RevOps is rising in many organizations appeared first on MarTech.